Ocrevus

Project Deliverables: Web portal design, brochures (print & digital), and presentation flip chart (print & digital)

My Role: Graphic and UI design

OCREVUS (ocrelizumab) is a prescription medicine used to treat adults with relapsing or primary progressive multiple sclerosis. MS is a chronic neurological disease for which there is no cure, and over time will lead to some level of disability in most people. The cause of MS is unknown. Most people with MS continue to experience disease activity and worsening disability. An important goal of treating MS is to slow the progression of disability. 

OCREVUS is approved by the FDA to treat relapsing or primary progressive forms of multiple sclerosis (MS). OCREVUS is given once every six months by an intravenous (IV) infusion. OCREVUS is the first and only approved disease-modifying therapy for primary progressive multiple sclerosis (PPMS), a highly disabling form of MS, as well as the only medicine approved to treat two types of MS: relapsing forms of MS (RMS) and PPMS. OCREVUS is owned by Genetech, a subsidiary of Roche.

OCREVUS had recently undergone a brand refresh, so all of their promotional materials needed updating to make them consistent with their new look & feel. These materials included their website, patient information booklets, and presentation booklets for healthcare providers to walk their patients through their treatment options.

The rebranding of OCREVUS was subtle but impactful. The primary colors are periwinkle purple and a deep golden yellow, and design elements include gentle curves and rounded corners on boxes, giving the designs an organic feeling. I paired these design elements with eye-catching stock photos of authentic, everyday people in relatable environments: nothing too stiff, overly styled, or pose-y. We increased the white space to give the layouts a clean, airy, streamlined look.

OCREVUS provides a 'flip chart' presentation book. Healthcare providers can use the ring-bound document to walk their patients through their treatment options. The front of the pages will face the client, while the back side of the next page faces the physician, and includes helpful notes that they can follow while presenting to their patients. 

The designs for the patient and healthcare provider pages are slightly different, to help differentiate the two in case the flip chart is turned in the wrong direction at the beginning of a presentation. Each section within the document has a die-cut tab, allowing the healthcare provider to quickly and easily flip to the information they need during the presentation.

As with all other OCREVUS materials, the patient presentation flip chart was designed in both French and English. Here are examples of the patient-facing page designs in French: