Project Deliverables: Logo design and vehicle graphics

My Role: Art Direction, logo design, and graphic design

Project Overview

Fotologistics is a small photo and video production company in Los Angeles for clients with big machines. They create visually compelling videos and photography for construction companies, logistics operations, energy facilities, or whatever else their clients need to show off. They have FAA 107 certificates, TWIC cards, and plenty of liability insurance.

Fotologistics wanted a clean and simple logo that they could use as a vinyl graphic on their work vehicles, as well as for labels for their equipment. The logo needed to be uncluttered and instantly readable while on the side of a van traveling to a production gig, and be scalable to any size while maintaining legibility.

Fotologistics logo design by Jenn Borton
Fotologistics logo design by Jenn Borton

The Design

The logo is a modern and minimalist design, incorporating a stylized camera shutter, with a map pin / video 'play button' in the center. This represents the company's expertise in travel photography, on-location services, drone work and videography. The color scheme is sleek and professional, using a combination of black, white, and gray tones.

The font is a clean and sans-serif typeface, to give the logo a contemporary and tech-savvy look. The design is simple and elegant, with a focus on clean lines and geometric shapes. It's designed to be versatile and scalable, so it can be used on a wide range of applications including the company's website, social media accounts, and marketing materials. It is also designed to be distinctive, easy-to-read and memorable, to help the company establish its brand identity in the competitive world of mobile photography and videography.

The goal of the logo is to create a strong and professional visual identity that reflects its values and capabilities. It is is sleek, simple, and graphic and can read well at any size from a small sticker on a portable hard drive, to a large format vinyl vehicle wrap.