Bloom Soap Company
Project Deliverables: Responsive website design
My Role: Art Direction, logo design, and graphic design
Project Overview
Bloom Soap Co. is a small local business in the Southern US that makes natural, organic handmade soaps, cleaning products, and cosmetics. They needed a simple, easy to navigate e-commerce website to fit their growing business. However, white they certainly didn't want to look stuffy or old fashioned, they also didn't want to appear overly trendy as they plan on using the website for the next several years. They were also keen to avoid any association with commercial grade cleaning products, or 'fuddy duddy' scents such as potpourri.
The goal of the website is to provide a professional and engaging online presence for the handmade soap company, and to help generate sales and grow the business.
The Design
The Bloom Soap Co. website is fresh and clean (much like their product). The layout incorporates botanical themes without being too literal. The design is clean and modern, helping to showcase their beautiful handmade soaps in an eye-catching way.
The main page features a carousel of images highlighting the different types of soaps available, as well as a brief introduction to the company and its values. The navigation menu includes pages where visitors can browse and purchase the soaps by product type (“soaps, home cleaning” and “body care”), an "About Us” page with information about the company and its soap making process, and a "Blog" section with articles related to natural and organic skincare and cleaning products. The "Shop" page has clear product descriptions and high-quality minimalistic product photos, as well as a user-friendly filtering and sorting system to help visitors find the right soap for their needs.
The website is responsive (mobile-friendly) and optimized for search engines, to make it easy for potential customers to find and interact with their brand online. It will also integrate with the company's social media accounts and email marketing platform, to allow for easy sharing and communication with customers.
