Vectorgaze

Project Deliverables: Logo design and branding

My Role: Art direction, branding, graphic design, and logo design

Vectorgaze is a digital media production house specializing in virtual reality, augmented reality, and animations created using real-time rendering in VR using the Unreal gaming engine. They were looking for a clean, fresh logo design incorporating the letters 'V' and 'G'. The goal of the logo design was to create a strong and distinctive visual identity for the VR and AR production company that reflected its digital and video gaming roots.

The logo is a modern and dynamic design that reflects the cutting-edge nature of VR and AR technology. It incorporates elements that symbolize the immersive and interactive experience of these technologies. The color scheme is bold and vibrant, using a combination of bright red, green and blue colors that are associated with all things digital. The font is geometric (reminiscent of fixed-width pixel fonts) and sans-serif, to give the logo a professional and contemporary look, while tipping a hat to retro gaming typography.

The logo is designed to be versatile and scalable, so it can be used across a wide range of applications including the company's website, social media accounts, and marketing materials. It is designed to stand out and be memorable, to help the company establish its brand identity in the competitive world of VR and AR development.