Kudos® is an online employee engagement and culture SaaS platform that embraces the power of social software to help organizations share meaningful value-based recognition to create an irresistible workplace culture. Engagement programs powered by Kudos see higher employee retention, improved employee happiness, and a boost in overall company performance.
Kudos had been outsourcing much of its design work for years, resulting in a wide range of different design styles that weren't cohesive.
My goal as Brand Manager at Kudos was to identify all marketing materials in use, standardize the design style, and build a comprehensive file sharing system for all departments within the company.
Kudos’ design style had evolved over the years, which led to a variety of different designs across the Kudos brochures (Culture Guides, Case Studies, and Admin Guides). Here are some examples of different brochure cover designs that were in use:
As the company had recently undergone a rebranding, our design team decided to use the graphic elements that were currently in use, but clean them up and standardize the designs as much as possible. We then applied this design to all existing graphics, from brochures to display ads.
Once we had design consistency, we were able to introduce a rebrand, which included new fonts, design elements, and colors.
Scroll through the gallery below to see the original brochure covers, starting with documents from 2021 and earlier shown on the left, our first transitional design tweak in the center (2022), ending in the complete rebranding on the right (2023):
Social media graphics
Kudos’ social media posts reflected the wide range of different design styles that had been implemented over the years:
Once we had settled on a transitional design style based off a recent rebrand, we created templates for social media posts to bring consistency to the design elements, layout, button placement and color, and typography. This helped to standardize the layout for all of our social media posts:
We then applied the same transitional grid system, typography, design elements, and colors to our online ads:
Platform award badge redesigns
The Kudos platform has a variety of badges to represent awards, milestones and achievements for users. The badge designs hadn't been updated in years and were in desperate need of a refresh. The old badges were inconsistent, and full of tiny details that weren't visible on the platform. I simplified the badges using our Kudos color palette in a more modern style. The old badges are shown below on the left, with the redesigned badges are on the right:
Sharepoint file sharing system
We also needed an efficient and easy-to-navigate system for internally sharing all of our marketing materials. So, I built a comprehensive site on Sharepoint that we used to organize and share our brand assets, brochures, videos, webinars and so on. This helped other teams such as Sales, Product, CSMs and Onboarding to quickly find the information they need: