Fotologistics Branding

Project overview 

Fotologistics is a photography and videography company located in Los Angeles, California. They wanted a clean and simple logo to use as a vinyl graphic on their work vehicles, as well as for labels for their equipment. 
 

The goal

The logo is a modern and minimalist design, incorporating a stylized camera shutter, with a map pin / video 'play button' in the center as the main element. This represents the company's expertise in travel photography, on-location services, drone work and videography. The color scheme is sleek and professional, using a combination of black, white, and gray tones.

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The font is a clean and sans-serif typeface, to give the logo a contemporary and tech-savvy look. The design is simple and elegant, with a focus on clean lines and geometric shapes.

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The logo is designed to be versatile and scalable, so it can be used on a wide range of applications including the company's website, social media accounts, and marketing materials. It is also designed to be distinctive, easy-to-read and memorable, to help the company establish its brand identity in the competitive world of mobile photography and videography.

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Overall, the goal of the logo is to create a strong and professional visual identity for the mobile photography and videography company, that reflects its values and capabilities. It is is sleek, simple, and graphic and can read well at any size from a small sticker on a portable hard drive, to a large format vinyl vehicle wrap.